By embracing fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to become customers Lego has found a method to keep the interlocking bricks in the hands of millions. 2 weeks . model that other companies ought to follow, says McKee.
Last 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden playthings. It was not https://lego-x.com/2023/05/11/danish-entrepreneur-adapted-the-lego-business-model-to-survive/ until the following day that they began using a new plastic-injection moulding machine to make plastic stones, which immediately gave these people an advantage over their competition in the flourishing post-war industry.
In 1949, they developed producing the bricks with studs to them to enable them to emergency together. It was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they built a major improvement with the opening of what is known mainly because the « stud and coupling system », which will ensures that almost every Lego stone fits with any other packet. These two essential iterations are why Seglar sets made 40 years earlier still interlock seamlessly with those crafted today.
Through the years, Lego contains kept their finger in the pulse of pop customs by partnering with big-name franchises such as Star Wars and Harry Potter. They have also embraced the community of adults which might be fans of the trademark, known as AFOLs (Adult Followers of Lego), with a variety of sets such as the Back to the Long term DeLorean period machine and a set of woman Nasa researchers.
